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What We Do

As the content and communications arm of Bridge Health, Lead and Line supports leaders and teams who want to say what matters—clearly, effectively, and with heart. From thought leadership and internal messaging to campaign strategy and wellness communications, we help you build connection and credibility with every word.

Health & Wellness Communications

We translate complex health and wellness topics into language that engages and empowers. Whether you’re launching an internal wellness campaign or developing educational materials, we ensure your message meets people where they are.

• Burnout and mental health literacy messaging
• Wellness campaign development
• Internal HR and DEI-aligned communications
• Evidence-based health writing

Content Strategy & Thought Leadership

We help wellness and healthcare organizations develop content strategies that align with their mission—and actually move people. From ghostwriting leadership articles to optimizing web copy for SEO, we help your message resonate and reach the right audience.

• Content audits and strategy planning
• Ghostwriting, blogs, email, and web copy
• SEO-informed messaging
• Editorial direction and review

Workshops & Consulting

Need help aligning your internal communications or messaging across teams? We offer hands-on consulting and customized workshops to help your team build clarity and cohesion in the way you communicate.

• Fractional content director services
• Message alignment workshops
• Internal engagement planning
• Story development coaching

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Why Lead and Line?

• Healthcare + Editorial Expertise
  Led by a former healthcare editor and functional clinical nutritionist, we understand the nuance and responsibility of working with health-related content.
• Burnout-Informed Strategy
  We specialize in wellness messaging that speaks to overwhelmed professionals and disengaged employees with empathy and clarity.
• Mission-Driven Lens
  We work with organizations that prioritize equity, purpose, and people—and we help them speak like it.
• Certified & Nimble
  Lead and Line is a minority- and woman-owned consultancy based in Washington, DC, operating under Bridge Integrative Health and Nutrition LLC.

Who We Work With

We support wellness brands, healthcare advocacy groups, health systems, employee experience teams, and mission-driven companies. Whether you’re growing your reach or strengthening your internal culture, we can help you clarify your message and amplify your impact.